case study
Legacy Family Center Minnesota — Organizational Clarity & Communications
Overview
This case study highlights work with Legacy Family Center, a Minnesota nonprofit that supports families through critical life transitions. The engagement centered on clarifying organizational identity, strengthening public-facing communications, and aligning leadership around shared priorities to support long-term sustainability and community understanding.
Quick Summary
Organization: Legacy Family Center (Minnesota)
Focus: Organizational clarity, nonprofit communications, leadership alignment
Scope: Messaging refinement, strategic communications support
Outcome: Clearer mission articulation, consistent messaging, stronger alignment across leadership and outreach
At A Glance
organizational Challenges
An unclear public understanding of Legacy’s mission and services
Messaging that didn’t fully reflect the depth or impact of the organization’s work
Communications that lacked consistency across audiences and channels
organizational Strengths
Deep trust and long-standing relationships within the community
Leadership committed to clarity, alignment, and improvement
Programs with meaningful impact across families and individuals
Board and staff openness to refining direction and messaging
Purpose
Align leadership and communications around a clear organizational identity to support sustainability and community connection.
Outcomes
Outcome 1
A Defined Brand Identity and Voice
Legacy Family Center clarified its brand identity and voice to better resonate with its target audience and stand out in the community. This work defined core brand elements—mission, vision, values, personality, and tone of voice—and aligned visuals and communications (including the color palette, design elements, and website content) so the brand shows up consistently and memorably.
Outcome 2
Clear, Compelling Messaging for Service Offerings
To address confusion around service offerings, Legacy developed messaging that clearly explains each program’s value, benefits, and unique strengths. Complex services were broken into understandable segments and framed around the needs they address—so partners, supporters, and potential clients can quickly grasp what Legacy does and why it matters.
Outcome 3
Practical Marketing Communications Tools
Legacy created marketing communication tools and collateral tailored to organizational goals and audience needs. These materials increase visibility, support consistent storytelling, and help convey key messages in ways that drive awareness, engagement, and action.
