Marketing planning that keeps you moving forward

Nonprofit Marketing Plan development for Minnesota organizations

A strong marketing plan helps you stop guessing what to post, where to show up, and how to stay consistent. Together, we’ll build a clear, realistic roadmap — aligned with your mission, your audience, and your capacity — with enough structure to actually follow through.

I’m based in Minnesota and work with organizations statewide and nationwide.

Start My Marketing Plan
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marketing
planning

Your Blueprint for Sustainable Growth

If you’re leading a nonprofit or a small business with limited time and a small team, marketing can start to feel like constant reaction mode. A clear marketing plan gives you one direction: who you’re reaching, what you’re saying, and where you’re showing up — so your effort builds momentum instead of burnout.

Marketing isn’t about doing more — it’s about doing what matters, with purpose and clarity. Together, we’ll build a plan that’s grounded in your mission, aligned with your goals, and realistic for your capacity — so you can actually implement it.

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Craft a marketing plan you can actually follow

We’ll build a plan that fits your goals and capacity — with clear direction, focused priorities, and milestones that keep you moving forward.

What a clear marketing plan makes possible

  • Unify your team with a clear plan

    A clear marketing plan reduces decision fatigue. Your team knows what matters, what’s next, and what success looks like — so you stop reinventing the wheel.

  • Focus your time and budget where it counts

    Small team? Tight budget? You can still be mighty. A strategic marketing plan helps you focus on what will make the biggest difference — without trying to be everywhere at once.

  • Reach the right people with the right message

    We’ll define your audiences (donors, customers, volunteers, partners, and the people you serve) and build messaging that’s consistent and true to your voice.

  • Build a marketing plan you can actually follow

    No “spray and pray” posting. You’ll have practical channels, content priorities, and milestones that fit your real-world capacity.

  • Create momentum for fundraising and growth

    For nonprofits, a strong marketing plan strengthens donor trust and program visibility. For small businesses, it supports consistent customer growth — without constant scrambling.

what you get

Nonprofit Marketing Plan

    • A concise overview of your goals, audience, and recommended strategies.

    • Market Analysis: Who you serve and what they need.

    • SWOT Analysis: Strengths, weaknesses, opportunities, threats.

    • Competitor + Peer Analysis: Who else is reaching your audience and how you can stand apart.

    • Clear segmentation of donors, volunteers, community members, and beneficiaries.

    • Make sure your mission and vision are clear and aligned with your messaging.

    • Define measurable goals that match your capacity and growth targets.

  • Including:

    • Awareness campaigns

    • Donor engagement strategies

    • Community building

    • Partnership and sponsorship opportunities

    • Content marketing (blogs, email, social, storytelling)

Your nonprofit marketing plan includes everything you need to communicate clearly, grow your audience, and deepen engagement.

7. Budget framework

8. Monitoring + Evaluation

9. Timeline + milestones

And if you want help implementing your plan — not just creating it — I stay involved, so your strategy actually turns into action.

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Nonprofit pro bono support through The Sunflower Project

The Sunflower Project is my quarterly pro bono initiative for small nonprofits. Each quarter, I donate 60 hours of marketing and organizational development support to one organization that already has a business or strategic plan in place.

what you get

Small Business
Marketing Plan

    • A clear overview of objectives and expected outcomes.

    • Market Analysis: Size, trends, and growth prospects of your industry.

    • SWOT Analysis: Internal strengths and weaknesses, external opportunities and threats.

    • Competitor Analysis: Identify direct and indirect competitors and their strategies.

    • Detailed description of your ideal customers, including demographics, psychographics, and purchasing behaviors..

    • Clearly articulate your nonprofit's mission (purpose) and vision (future aspirations).

    • Define what differentiates you clearly and boldly.

    • Define SMART goals related to market penetration, revenue targets, customer acquisition, etc.

  • Including:

    • Product/Service positioning

    • Pricing strategies

    • Promotion strategy (digital + traditional)

    • Distribution strategy

Your small business marketing plan gives you the clarity, positioning, and customer insights you need to grow with intention.

8. Budget

9. Monitoring + Evaluation

10. Timeline

And if you want help implementing your plan — not just creating it — I stay involved, so your strategy actually turns into action.

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brand strategy documents nicely organized

Custom Packages Designed With You in Mind

Your organization is unique — and your marketing support should be, too. If you need campaign planning, messaging support, content planning, or help implementing your marketing plan, I’ll create a custom package that fits your goals, timeline, and capacity.

Listen and Learn: I’ll start by getting to know you and understanding what you're looking for. Your goals become my mission.

Tailor-Made support: Based on what we uncover together, I’ll build a package that includes exactly what you need — no unnecessary extras, just clear support that moves you forward.

Flexible + practical: Need to tweak priorities as things shift? No problem. Your package stays flexible — so the support continues to fit your season, not just your spreadsheet.

Why Choose a Custom Package?

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Personalized to your goals:

Because your challenges and opportunities aren’t like anyone else’s.

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Flexibile as you grow:

Because plans should evolve as you learn what works — without losing momentum.

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worth the investment:

You pay for the support you actually need — no bloated packages, no fluff.

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“Kristin is wonderful to work with! She consulted in 3M’s Personal Safety Products Department and demonstrated skills that included a marketing plan, creative direction, a thorough and analytical approach to all assignments, a cost-conscious attitude, and very proactive work methods.

Her contributions included three videos, characterized by the very experienced videographer as “the most complex” he had ever undertaken. She managed photography assignments that yielded over 500 images capturing key product demonstration requirements in extremely challenging outdoor winter environments.

Kristin developed and produced a very technical brochure supporting the market development objectives for an emerging 3M technology. She is independent and highly productive, capable of handling numerous assignments simultaneously and within very short timeframes.

I am pleased and honored to recommend Kristin’s work, outstanding talents, and contributions.”

— Peggy Rogers, 3M Personal Safety Products Marketing Manager, St. Paul, MN

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Let's get started!

Ready to build a marketing plan you can actually follow?

If you’re ready for a clear path — and support that fits your capacity — let’s talk. You don’t need to have it all figured out. Just a sense of what feels stuck.

I’M ALL IN!